Maffesoli

The time of tribes is now! “Today, social existence is conducted through fragmented tribal groupings, organized around the catchwords, brand-names and sound-bites of consumer culture”. The proliferation of the digital media has granted people the ability to divulge in thousands of media forms thus giving people the flexibility of media to join their perfect niche audience. “Modern tribes are not permanent groups, but shifting and always changing. Membership of these tribes is not permanent”, due to the fluidity of the technology and the convergence of different Medias. “Urban tribes are micro groups of people who share common interests in metropolitan areas” this is because social new to working sites grants people the ability to find people of similar interests to locate each other and arrange meetings. Creating hundreds of small independent groups of people sharing a common interest.